North America is expected to dominate the mobile sensing fitness market, owing to the high adoption rate of enhanced fitness technology. The region is witnessing growing awareness among its consumers owing to improved health care facilities and focus on prevention of diseases pertaining to lack of fitness. The fitness apps are gaining popularity from its consumers as they are helping create a healthy competition amongst its users through functionalities such as progress dashboards and sharing the workout results on social networking websites.
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In Asia Pacific, the mobile sensing fitness market is expected to grow at fast rate, due to increasing awareness for health among consumers and rising disposable incomes. Economies in the region such as South Korea, India, China, and Japan are expected to exhibit high growth potential over the forecast timeframe. The mobile sensing fitness market manufacturers are increasingly setting their base in the region, as the government administrations are helping provide the manufacturers cost-effective labor and other incentives.
The mobile sensing fitness market is segmented based on products and advanced mobile connectivity. Based on product types, the market is segmented into smart watches, activity trackers, speed, cadence, and heart rate monitors. With the launch of new applications such as, wristbands, hand-wear and fitness belts the smart watches segment is expected to show a considerable growth over the coming years. The segment is showing progress owing to the innovations and is attracting several potential entrepreneurs to this industry. Leading industry players such as Apple, Maritime, Samsung, and Sony are relying on R&D investments to help maximize their respective market shares.
Mobile sensing fitness components are used in fitness and health devices to measure parameters such as heartbeat rate, muscle activity, 3D motion sensing, and hydration or bio-impedance levels. Rapid developments in sensing technologies is enabling regular health monitoring and is helping create fitness records for its end-users. This helps reduce medical expenditure, encourages fitness, and provides enhanced results. Consumers are consistently monitoring their health, owing to increase in health consciousness. Other factors such as aging population, frequent occurrence of diseases, and increasing healthcare costs are also expected to drive the mobile sensing fitness market demand.
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Based on advanced connectivity solutions, the devices are classified into Bluetooth smart & Bluetooth classic, low power components, ANT sensor alliance, near field communications (NFC), Wi-Fi, and Body LAN. The Bluetooth smart has connected infinite wireless wearable sensors to the internet and sensor infused smartphones which are providing application developers new markets opportunities. These opportunities are expected to grow at an astonishing pace with shipments of the devices which are supporting fitness and sports mobile apps at a rising speed of 10X over the coming years thereby driving the mobile sensing fitness market demand.
Mobile Sensing Fitness Market is anticipated to witness several growth opportunities over the forecast timeline, owing to the increase in usage of advanced fitness devices such as smart watches and fitness trackers. Increased awareness regarding fitness among consumers and technological advancements are expected to fuel the mobile sensing fitness market demand.
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