Atlanta Falcons owner Arthur Blank believes that his family of businesses serve a role in contributing to the well-being of society. The Atlanta Falcons Youth Foundation (AFYF) was established in 1985 to serve as the philanthropic arm of the Atlanta Falcons, and today the fund is led by a group of 11 Atlanta Falcons associates who, in addition to their day-to-day roles supporting the team, make grants on behalf of AFYF and the Blank Family Foundation.
Investing across Georgia, AFYF helps nonprofit organizations reduce childhood obesity and improve youth fitness, and in 2018, they granted more than $2.7 million toward this effort, focusing on physical activity and access to fresh, healthy foods. A full list of grants is available on the Blank Foundation website, and two programs are highlighted below.
AFYF gave a two-year (2019-2020) $150,000 grant to Good Sports to donate at least $300,000 in equipment to groups seeking to remove barriers to participation in physical activity for at least 15,000 youth across Georgia.
On Feb. 22, 2019, students at Louisville Middle School in Louisville, Georgia, held a pep rally to celebrate receiving $30,000 in new sports equipment, footwear and apparel and more than $22,000 in weight room equipment as the winner of the “How Does Fitness Rule Your School” video contest.
The students submitted a video about why their school was deserving of new equipment, and AFYF committee members chose the school as the winner based on creativity, need and co-ed representation.